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Медиакит

Magazine "Bratishka" - a monthly publication covering the activities of the Russian power structures, their elite units. Published since September 1997. In this situation, the magazine is still the leader among publications of this subject, an effective advertising platform for promoting goods and services. He retained most importantly - its readers-authors, friends and business partners, its corporate identity.

The main themes of the magazine are counterterrorism, special operations, special forces weapons and equipment. Popular regular columns magazine experience, paid with blood,  "Uniform and Awards "," Unknown Pages of military history, the mysteries of intelligence and security services. "The magazine publishes a lot of material about people SWAT, business cards, special forces, professional advices and much more.”

The monthly magazine's circulation in 2010 of more than 25,000 copies.

The magazine is distributed at retail (73% of circulation) and subscription (27% of circulation). Sales are more than fifty of the largest wholesale and retail networks: "Sales", "Kardos," April-Logistics, "Our Press", "Formula business world", "Zheldorpress", "Siberia", "Rodina-Press, The selectivity of Media "," MK-Service "," Metropress "," ABC "," Moray "," Atlantis "," Press 02 "," Press-Logistic "," SK-News "and others.

Subscription in Russia and abroad carried out by companies, "MAP", "Book-Service", "Ural-Press, Inter-Mail", "MK-Periodica" including catalog:
- "Russian Press (subscription code 42896, 38236)
- "Russian Post" (subscription code 99075)

Russia has sold about 78% of its circulation, including a significant part in the Central, Siberian, Ural and Southern Districts, Moscow, St. Petersburg, Novosibirsk, Yekaterinburg, more than 10% go to neighboring countries, primarily - Ukraine, Belarus, Kazakhstan, Latvia, Armenia, and 12% - in other countries (U.S., Israel, Germany, Britain, France).
Implemented a mandatory subscription magazine in law enforcement agencies and public authorities.

The readership of one issue more than 75 000 people. On average, every magazine read 3 - 4 people. Males constitute 91% of the readership. 63% of readers aged 20 to 30 years.

More than 60% of readers have higher and incomplete higher education. Main interests: military affairs, guns, sports, extreme sports. Feature of the readership is a high level of civic duty.
The analysis showed that the vast majority of readers loyal to advertising and tend to trust the advertising messages are active. This is also confirmed by the high ranking site www.bratishka.ru and activism forum visitors phorum.bratishka.ru.

Journal of the constant participant of exhibitions "Security Technology", "Interpoliteks", "Blade", the exhibition of military products MVSV, international salon "Integrated Security". Also provides magazine advertising and information support and take part in the many sporting and social events, an annual tournament of martial and military applications for the prizes of sports magazine " Bratishka ".
The main areas of advertising are:
- Equipment, clothing and equipment (military, hunting, sports, recreation);
- Edged weapons, weapons of self-defense;
- Communications, telephony;
- Safety issues, training, selection of personnel for security services;
- Computers and games;
- Sports and fitness (power martial arts, paintball, airsoft, shooting);
- Individual and comprehensive protection;
- Souvenirs, badges, awards;
- Men's cosmetics;
- Hours;
- Alcohol and tobacco products;
- Means of medicine of extreme situations;
- Books, audio-video products.

More than 65 companies regularly place advertisements on the pages of the magazine and website. Among the regular advertisers such as: "Rosoboronexport", "Fusion", "ANA", "Zenith", "Second Front", "Stormtrooper", "class", "Spetsosnaschenie", "Largos", "Centurion", "Buteks" "Dedal-NV", "Faraday", "Garsing", "Beltex Optik, PP Kizlyar, BelOMO», «Force'AGE», «Game Stream", "Aldzena", "Turgalantereja", "Sibznak "Factory" Badge "shops" Army Shop, "" Sergeant, "" Hurricane, "" The Patriot ", the Swiss company «Traser», «RUAG ,«Victorinox», «Vectronix», etc.

The cost of accommodation of modular advertising (VAT exempt):

2nd and 3rd cover page
1/16 page (42х67 or 89х33 mm) 5500 RUB 7000 RUB
1/8 page (91х68 or 59х90 mm) 8300 RUB 10000 RUB
1/6 page (91х90 or 59х135 mm) 10500 RUB 13000 RUB
1/4 page (185х68 or 91х135 mm) 14500 RUB 18000 RUB
1/3 page (59х270 or 185х90 mm) 17500 RUB 22000 RUB
1/2 page (91х270 or 185х135 mm) 26000 RUB 30000 RUB
Full page (220х305 mm) 45000 RUB 55000 RUB
4th cover page 64000 RUB

Advertising articles cost are the same as above.

Technical requirements for modular ad:
The advertising module is available in the format of tiff or eps. In CMYK, resolution 300 dpi. If the module is located right through, then add to the size of 5 mm on the sides, where the flight. Elements within the module must be located no closer than 5 mm from the edge.

Advertising at the Bratishka web-site:
Banner 100x100 pixels. (Located in right column) - 4800 rubles per month.
Banner 300H92 pixels. (Located in the upper part of the site, under the menu buttons) - 7200 rubles per month.
Banner 100H400 pixels. (Located in the lateral parts of the site, "ears") - 12500 rubles per month.
Banner 600H92 pixels. (Located in the upper part of the site, under the menu buttons) - 13200 rubles per month.
Banner 600H92 pixels. (Located in the lower part of the site) - 10500 rubles per month.
Banner 300H92 pixels. (Located in the lower part of the site) - 6000 rubles per month.
Banner Online phorum.bratishka.ru 450H92 pixels. (Located at the top) - 9000 rubles per month.
Banner Online phorum.bratishka.ru 100H35 pixels. (Located in the name of one of the sections) - 1000 rubles per month.

Discounts:
For advertisers, depending on the frequency of placement and size of promotional materials from 5 to 20%.

Additional services:
- Advertising photography
- Production design layout advertising (10% of basic cost advertising module)
- Inclusion of promotional material (leaflets, booklets)
- Enclosing a tab (4,8,16 bands)

Printing schedule
Issue On saleDeadline for ads
N 1/201129.12.2010до 15.12.2010
N 2/2011 02.02.2011 до 18.01.2011
N 3/2011 02.03.2011 до 15.02.2011
N 4/2011 30.03.2011 до 15.03.2011
N 5/2011 27.04.2011 до 12.04.2011
N 6/2011 01.06.2011 до 17.05.2011
N 7/2011 29.06.2011 до 14.06.2011
N 8/2011 27.07.2011 до 12.07.2011
N 9/2011 31.08.2011 до 16.08.2011
N 10/2011 28.09.2011 до 13.09.2011
N 11/2011 26.10.2011 до 11.10.2011
N 12/2011 30.11.2011 до 15.11.2011
N 1/2012 21.12.2011 до 06.12.2011

Phones:
+7(495)7-888-317

 

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ЦТРС Минобороны России

105005, Москва а/я 29, Тел./Факс: (495) 7-888-317, e-mail: mail@bratishka.ru
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